McGrew Auction Company is launching a new website, new brand identity, and new online bidding platform beginning with the July 14 auction.
This is the first step in a larger technology investment designed to improve the customer experience for bidders, buyers, and sellers.
You will still see the same McGrew team, the same live auction energy, and the same commitment to helping customers buy and sell with confidence.
What’s Changing?
Starting with the July 14th auction, McGrew is launching the next generation of its online experience.
New Company Website
McGrew is transitioning from:
McGrewEquipment.com
to
McGrewAuction.com
This reflects the expanded scope of auction services provided by the company.
New Online Bidding Platform
Online bidding will now take place at:
McGrewBid.com will still point customers in the right direction by redirecting them to the new bidding platform.
You Asked for a Better Online Bidding Experience. We Listened.
McGrew Auction Company is making this investment to create a better, easier, and more confident auction experience.
This new online experience is designed to help customers:
more easily
auction day
more confidence
information in one place
improvements
This is not just a website update. It is part of McGrew’s commitment to building a stronger auction marketplace for both buyers and sellers.
Same McGrew Auction Experience
While the website and online bidding platform are changing, the most important parts of the McGrew auction experience are staying the same.
The platform is changing. The McGrew commitment is not.
Ready for July 14th?
Register early so you are ready before auction morning.
Get Auction-Ready Before July 14
To help make auction day as smooth as possible, we recommend getting familiar with the new bidding platform before the July 14 auction.
- Visit bid.mcgrewauction.com beginning July 1, 2026
- Log in and update your password if prompted
- Create an account if you are a new bidder
- Register for the July 14 auction
- Review auction terms, payment details, and pickup information
- Contact McGrew before auction morning with any questions
Please do not wait until auction morning if you need help logging in or registering.
Frequently Asked Questions
McGrew Auction Company is launching a new brand, website, and online bidding experience starting with the July 14 auction.
- McGrewBid.com will redirect customers to the new bidding platform.
- The main company website will transition from McGrewEquipment.com to McGrewAuction.com.
- Online bidding will take place at bid.mcgrewauction.com.
McGrew is making a larger technology investment to improve the customer experience for bidders, buyers, and sellers.
The July 14 launch is the first step in that investment. The goal is to make it easier for customers to find auctions, register, bid, pay, and participate with confidence.
McGrewBid.com will redirect customers to the new bidding platform at bid.mcgrewauction.com.
Customers who are used to typing McGrewBid.com will still be pointed in the right direction.
For company information, auction details, selling equipment, and general McGrew information, visit:
McGrewAuction.com
For online bidding, visit:
The new online bidding platform will be used starting with the July 14 auction.
Customers should get familiar with the new platform before auction day.
Before auction day, we recommend that customers:
Contact McGrew with any questions before auction morning
- Visit bid.mcgrewauction.com
- Log in and update their password if prompted
- Create an account if they are a new bidder
- Register for the July 14 auction
- Review payment, pickup, and auction terms
Existing customers will not need to create a new account. Accounts will be migrated from the old platform, and existing users will need to update their password.
An email will be sent with instructions on how to reset your password.
We are asking all customers to log in before auction day to confirm their account and make sure they are ready to bid.
New bidders will need to create an account.
Yes. Customers can still attend and bid in person at the auction.
The new platform is designed to improve the online bidding experience while keeping the live McGrew auction experience in place. We hope to see you in Seven Valleys!
Yes. Online bidding will now take place at:
Customers should register in advance and review the How to Bid video before auction day.
The core auction process is still the same. Customers can inspect equipment, register, bid, buy, pay, and pick up.
The biggest change is where and how customers access online bidding.
McGrew is working toward a more streamlined payment experience as part of this broader technology investment.
For the July 14 auction, no changes to how customers pay will be implemented.
Customers should contact the McGrew team with any payment questions.
Mobile improvements are part of McGrew’s broader technology roadmap.
Customers should use bid.mcgrewauction.com for the July 14 auction and follow McGrew updates for future mobile app information.
McGrew is transitioning from McGrewEquipment.com to McGrewAuction.com.
Customers should begin using McGrewAuction.com for McGrew Auction Company information going forward, but other McGrew domains will still direct customers to the correct website.
Customers should contact McGrew before auction day if they have trouble logging in, registering, or finding the July 14 auction.
Please do not wait until auction morning if you need help. Our team can help you get set up before bidding begins.
Have questions? Call us at 717-428-0922. We’re happy to help.
If you experience an issue during the auction, contact McGrew support immediately at 717-428-0922.
If you are bidding online, make sure you have a stable internet connection and are logged in before your lots come up.
No. The new website and bidding platform are the first visible steps in a larger customer experience investment.
McGrew is investing in better digital tools to support bidders, sellers, and the future growth of the auction.
The McGrew team, auction staff, equipment focus, live auction energy, and commitment to customers are staying the same.
Our goal with the change is simple:
Same McGrew auction experience. A better way to bid.
Need Help Getting Set Up?
If you have trouble logging in, updating your password, registering, or finding the July 14 auction, please contact McGrew before auction day.
717-428-0922
Our team is happy to help you get ready.
